Adsto Lite: Everything Stream
Motion Design
Adsto Lite was a product envisioned by adsto during the pandemic to help creators build content right from their home. They provided end to end consulting and gear for the same. I was commisioned to create a promo film that explains the product. This was a short deadline project and was done in a week's time.
Initial Script
The team reached out with an initial script with the V.O. (voice over) and the visuals. Since the idea was very clear in their mind we could go straight ahead into the video and skip the brainstorming stage.
Style frames
I created three initial style frames for them to get a feel of the visuals. I kept the colours similar to their logo and a flat illustration style to keep the visuals easy to animate. given their deadline the animation would be done in after effects, so having a vector illustration style would be easier to tweak.
Storyboard
Once the style frames for approved I worked on the story board for the entire video, This process was helpful because is also helped to simulatneously build the assets necessary for the video aswell in illustrator. The story board went through three iterations to finalise.
Motion Design
I then started work on the animation, once I received the V.O. from the client's team. This was the longest part of the process and took almost 4 days to work out the entire ad. There was additional frames that were added at this stage by the client which was billed separately. With the animation done the next step was to work out the sound design which included foley and music, which took around two days to work on including feedback.
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